EXPERIENTIAL MARKETING FOR INDEPENDENT CHAINS IN THE CITY OF CUENCA

Experiential Marketing for independent chains in the city of Cuenca

Experiential Marketing for independent chains in the city of Cuenca

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The objective of where to buy new iphone 14 in minneapolis mn the research is to analyze the experiential marketing for independent chains in the city of Cuenca.It was methodologically based from a quantitative perspective through a descriptive type with a non-experimental cross-sectional design, collecting information through the survey as a technique and questionnaires on a Likert scale.Currently, companies are looking for consumers who are part of their brand and feel involved, emotional stimulation is important, leaving aside the functionalities and attributes of shure ua874 the products, the plan must openly declare that the brand is interested in the customer and their environment, the emotion of this practice will sow or strengthen the emotional bond between the brand and the consumer.The development of a company as a brand in the market, must be framed in a strategic plan, the Cuenca market still has space to develop a brand, the results would not be short-term.

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